Archive for 9 April 2008

Window Shopping and the Wall St. Journal

A recent article in the Real Estate section of the Wall Street Journal Online provided interesting insight into the mind of “semi-typical” (quotes mine) consumer when it comes to buying custom window treatments. The writer test-shopped five different options, four shop-at-home brand name services and one online service.

There are two things that really stick with me about this piece: First, the appreciation the writer feels for the non-window design suggestions she was given and two, her seemingly instinctive price resistance to the actual window treatment suggestions.

Take a look and let us know what you think.

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9 April 2008 at 2:59 pm Leave a comment


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