Archive for 11 April 2008

If it’s happening in fashion…

Can the home industry really be far behind? Take a look at this article in the NYTimes about how a mass-market manufacturer of men’s suits will be adding a hang-tag to its products to provide carbon dioxide emission information. 

We’ve spoken about how consumers today are information hunters & gatherers…trolling the internet for every detail they can find. We’ve also spoken about how overall, this area of the industry is remarkably under-branded. Here’s an opportunity to create value for your clients and branding for yourselves through the introduction of your own hangtags. These can be eco-inspired, story-driven, etc.

It will require research on your part, and you’ll have to be honest with your clients as there’s no way it will be 100% complete, but it’s a start, and 110% more than your competition or the rest of the industry is doing. 

This image shows a mock up of environmental usage for a bronze piece of hardware. Timberland’s Green Index hangtag is another example of eco-awareness labeling, while the cult fashion line Trovata creates a full story line for each season’s offering and weaves in even greater detail through its tags and labeling. 

Your thoughts?

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11 April 2008 at 6:55 am Leave a comment


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