Learning to Fail

25 June 2008 at 4:07 pm 2 comments

By now you’ve surely seen the ads for The Incredible Hulk movie starring Edward Norton. And, if any of you have young children or grandchildren, you might remember that there was another Incredible Hulk movie released not so long ago.

And you’d be right. In 2003 Marvel Comics revived the Hulk with a “major motion picture” with the intent to cash in on the successes of Spiderman (another Marvel comic), and Batman (a competitor). The eagerly awaited movie turned out to a major disappointment however, serving up more Bruce Banner than Hulk, and focusing on the despair and psychological trauma Banner creates and feels every time he lets his emotions get the best of him. Fanboys panned the movie, reviewers were lukewarm at best and the box office was terrible. 

The 2008 version starts off by rewriting the history established in the 2003 movie; it’s basically one big do-over. The 2008 Hulk is angry, aggressive and does a lot of smashing…which is what people who go to Hulk movie want to see. 

Marvel Comics had a very expensive and very public failure delivering on a brand promise to a target market. And, to the tune of another $150 million or so, they decided to demonstrate to that disappointed target market that the company heard, understood and was willing to do something to make it up. 

Now not everyone (ha!) had $150 million available to rethink, rework, repackage and revise a product to better fit the market, but the question for you is: What do you have (product, service, image, etc.) that isn’t quite fitting with your target market…and what are you willing to invest to fix it? 

Entry filed under: Client Relations, Innovation, Marketing. Tags: , , .

Irrational, Unexplainable Happiness Breaking Free of Self-Limitations

2 Comments Add your own

  • 1. Jess  |  26 June 2008 at 8:56 am

    I thought the incredible hulk movie was awesome. Considering its such a tough concept to pull off without turning it into a comedy is quite a challenge. Hope they make a second one.

    Incredible Hulk Movie

  • 2. Linda H. Bassert  |  29 November 2008 at 10:49 am

    I have years of experience in design, but not as a business owner, so raising my visibility is a new challenge. I decided I needed to invest in a business coach, knowing from past experience that I do better with a coach.
    I also invested not only in a website, but in a website marketing coach, who taught me about key words and structuring my website to work with the way search engines analyze websites. The result was that my very first solely generated from the website customer was a perfect fit for me!
    And now that I’m branching out into public speaking, I have spent one session so far with a public speaking coach.
    We want others to hire us for the expertise we bring to the design of their homes. Why are so many of us unwilling to hire expertise to help us grow our businesses?


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June 2008

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