Ask For It

30 July 2008 at 10:57 am Leave a comment

I’ve never read any of the Chicken Soup for the… series nor have I explored the world of professional business coaches, so the name Jack Canfield didn’t really mean much to be when I started following a string of links and references on a range of other websites until I finally arrived at a newsletter post from him titled “The Power of Asking: Seven Ways to Boost Your Business”. It’s a great reminder to all of us, especially all the solo-preneurs that comprise the design industry, that “Ask and you shall receive” is a famous old adage for a reason! So here, with permission from Jack Canfield, are seven strategies for asking that work for your business and your daily life.

  1. Ask for Information
    To win potential new clients, you first need to know what their current challenges are, what they want to accomplish and how they plan to do it. Only then can you proceed to demonstrate the advantages of your unique product or service. 

    Ask questions starting with the words who, why, what, where, when and how to obtain the information you need. Only when you truly understand and appreciate a prospect’s needs can you offer a solution. Once you know what’s important to them, stay on this topic and find solutions for them.

  2. Ask for Business
    Here’s an amazing statistic: after giving a complete presentation about the benefits of their product or service, more than 60 percent of the time salespeople never ask for the order!That’s a bad habit, and one that could ultimately put you out of business. 

    Always ask a closing question to secure the business. Don’t waffle or talk around it—or worse, wait for your prospect to ask you. No doubt you have heard of many good ways to ask the question, “Would you like to give it a try?” The point is, ask.
     

  3.  Ask for Written Endorsements
    Well-written, results-oriented testimonials from highly respected people are powerful for future sales. They solidify the quality of your product or service and leverage you as a person who has integrity, is trustworthy and gets the job done on time. 

    When is the best time to ask? Right after you have provided excellent service, gone the extra mile to help out, or in any other way made your customer really happy.

    Simply ask if your customer would be willing to give you a testimonial about the value of your product or service, plus any other helpful comments.
     

  4. Ask for Top-Quality Referrals
    Just about everyone in business knows the importance of referrals. It’s the easiest, least expensive way of ensuring your growth and success in the marketplace. 

    Your core clients will gladly give you referrals because you treat them so well. So why not ask all of them for referrals? It’s a habit that will dramatically increase your income. Like any other habit, the more you do it the easier it becomes.
     

  5. Ask for More Business
    Look for other products or services you can provide your customers. Devise a system that tells you when your clients will require more of your products. The simplest way is to ask your customers when you should contact them to reorder. It’s often easier to sell your existing clients more than to go looking for new ones.
     
  6. Ask to Renegotiate
    Regular business activities include negotiation. Many businesses get stuck because they lack skills in negotiation, yet this is simply another form of asking that can save a lot of time and money. Look at your vendors and suppliers and see if there are areas where you can be saving money. Just ask. 

    All sorts of contracts can be renegotiated in your personal life, too, such as changing your mortgage terms and rate, reviewing your cell phone plan and requesting a policy review with your insurance agent. As long as you negotiate ethically and in the spirit of win-win, you can enjoy a lot of flexibility. Nothing is ever cast in stone.
     

  7.  Ask for Feedback
    This is a powerful way to fine-tune your business that is often overlooked. How do you really know if your product or service is meeting your customers’ needs? Ask them, “How are we doing? What can we do to improve our service to you? Please share what you like or don’t like about our products.” Set up regular customer surveys that ask good questions and tough questions.
Jack Canfield, America’s #1 Success Coach, is the founder and co-creator of the billion-dollar book brand Chicken Soup for the Soul and a leading authority on Peak Performance and Life Success. If you’re ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com
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Entry filed under: Client Relations, Marketing. Tags: , .

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