Posts tagged ‘web’

Get on The Web

marketing-to-moms-top-10-activities-moms-online-july-2008Susan and I have been encouraging pros to get a web presence for some time in our seminars and discussions at IWCE, Showtime and NeoCon. Well, if you don’t think you need one or “you are working with a web designer and we should be up and running by September” – read this.

This study by Marketing to Moms Coalition found that American Moms with kids under 18, log an average of three hours a day on the internet and that their school age kids log only 2 hours. What’s interesting is that women (your target market) spend  nearly half (49%) of their time on the web- that’s 1-1/2 hours a day -researching and comparing prices. So if you’re not on the web they don’t know you exist! 

Run, don’t walk to your computer and do one or all of these things:

Build a blog ( WordPress is our blog platform of choice)

Join LinkedIn

Create your Facebook profile.

You can add content whenever you like without having to know a bit of HTML. You can show your work. You can tell your customers what you’re up to. You can establish you self as the expert pro you are.

 When you get on the web or if you are already; send us your address and we’ll link up.

28 June 2009 at 8:18 am Leave a comment


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